According to Solve Media , the rate of online fraud rose 40% in the U.S. in 2013. With projections set for online advertising to reach $62 billion by 2016, the need to find solutions to that is more critical than ever. The Solve Media study indicates that in Q2 2013, 22% of mobile traffic and 42% of web traffic.
Fraud click is like a chronic disease: it can’t be cured but there are some remedies that help to mitigate its overall impact. Most of these solutions are cost prohibitive for small businesses who don’t have the in house IT resources to maintain a watchful eye. Monitoring analytics for indications of solid referral sources and websites and directing marketing dollars there is one solution that some companies with social media managers can tackle. Working with reputable ad placement agencies can help as well.
The following video was created with a local medical aesthetic company in mind for an Internet Marketing class. It provides a general understanding of click fraud for a non marketing audience and suggests some considerations that small businesses wanting to break into online advertising may want to consider.
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